China has become the most active ski market in the world. The last few years have seen the development of many new ski areas with the support of the government, who have set a goal to greatly increase the number of people who ski. Elan has a strong presence in China, and its partners included the best ski areas in the country. As a result, Elan has concluded a long term partnership agreements and will equip ski demonstrators and instructors at Nanshan, Wanlong and Jundushan ski centres, in addition to supplying the ski rental operations. This is an important step for the Slovenian company that wishes to further strengthen its position in anticipation in the Olympic games hosted by Beijing in 2022.